Pierre Hardy portrair

WGSN reports today that Gap WIlL be launching the covetable Pierre Hardy shoe collection in the US, three months after the European collection made its debut in France and in the UK. The collection will be available online and in Gap stores nationwide beginning February 2008. It’s not clear yet whether this will be the same collection that was available in Europe, as Hardy has been tapped for a second collection to launch in the Spring in Europe.

Lest you are unfamilar with Pierre Hardy, apart from his blissful eponymous line, he has also designed some of the most iconic shoes for Balenciaga and for Hermes. He’s possibly the most exciting, and stealth, shoe designer working today. He’s a super intellignt choice for Gap: instead of using a marquee (and somewhat vulgar) name like H&M did with Cavalli, they have gone for a designer whose work speaks for itself, rather than screaming off the pages of gossip rags.

It’s interesting that they are launching here, as the European Gaps are run separately from the US ones: they have their own design team, producing vastly superior and more fashion forward pieces than the US team. Back in August the UK PR told me that the US team were visiting London imminently to talk about buying from the European collection. Let’s hope that the Pierre Hardy collection is the first step in this direction. (Especially for me: Gap is twice the price in the UK.)

The US collection will range from platforms to flats priced $78-$98, which is a damn sight cheaper than it was in England, where the black platform heels retailed for £70/$140.

I, of course, am feeling smug as my pair of Pierre for Gap arrive today, courtesy of my fabulous ex-managing editor who offered, yes, offered to go buy me a pair and send them to the US after reading on here of my desire for a pair of Mr Hardy’s diffusion shoes.

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One comment

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Great news, LG, and a step (argh) in the right direction. The US Gap is all about serviceability, not style. However, at this point it is the great equalizer of mall style and could do with a bit of a facelift.

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