JesusChristonabike. The BFC announces the nominees for the British Fashion Awards today (Well, actually the nominee list is embargoed until Wednesday 10, but according to my London clock, as opposed to my New York one, it’s 0433am on Weds in London, so I reckon it’s Wednesday where it matters.) And what a dismal reflection of British fashion they are today. Reproduced in full are the categories & the nominees for each.

DESIGNER OF THE YEAR – A leading British designer of couture, ready-to-wear, knitwear or accessories who has directed the shape of fashion in the past year both in the UK and internationally.

Nominees – Anya Hindmarch , Luella Bartley, Stella McCartney

Is this really the best they could come up with? No one with a fashion bone in their body could possible argue that any of these three labels ‘shape’ fashion.

Anya Hindmarch may be a commercial success and make perfectly nice handbags, pretty shoes & cashmere sweaters but ‘directed the shape of fashion in the past year both in the UK and internationally’? Are the BFC on drugs?
I am presuming that along with the massive bribe that the BFC paid Luella to return to the UK for London Fashion Week, that this nomination is part of the same package deal because she’s hardly influential.
Stella McCartney: Great clothes. I’m a huge fan, always something I want to wear in her (or her team’s) collections, but again who exactly is she influencing? (Apart from a legion of Chinese rip-off merchants)

NEW DESIGNER – An innovative and directional designer who, in the past year, has emerged as an influential force in British fashion.

Nominees – Christopher Kane, Gareth Pugh, Marios Schwab

No problems with this, and obviously it should go to Christopher Kane who is influential AND commercial – in a good way.

BEST NEW RETAIL CONCEPT – A new or established retailer offering a new concept to the UK in the past year.

Nominees – The Shop at Bluebird, Dover Street Market, Marc Jacobs

Hmm – tenuous at best. They are shops. Big wow.

MODEL – A British model who has contributed most to the international fashion scene in the past year.

Nominees – Agyness Deyn, Lily Cole, Irina

Well, they can’t give it to Kate, Erin’s a personality now, and these three are the only other girls of whom the public has heard. Agyness will win, obviously

ISABELLA BLOW AWARD FOR FASHION CREATOR – A British stylist, make-up artist, photographer, art director or producer whose creativity has been a major inspiration and influence in the past year.

Nominees – Mert and Marcus, Michael Howells, Terry Jones

Bit long in the tooth, aren’t they?

RED CARPET DESIGNER – A leading British designer of couture or ready-to-wear cocktail or eveningwear that has gained exposure at ‘red carpet’ events worldwide in the past year.

Nominees – Giles Deacon, Marchesa, Stella McCartney

Like ’em or loathe them, but it’s obviously Marchesa as they dress most of Harvey Weinstein’s favourites. (Hmm, why’s that then? Oh yes, he’s sleeping with Georgina Chapman.) I can recall Thandie Newton wearing Giles – and that’s about it. Stella – huh?

MENSWEAR DESIGNER – A leading British designer of ready-to-wear and bespoke tailoring who has been instrumental in enhancing men’s fashion in the past year.

Nominees – Christopher Bailey for Burberry, Alexander McQueen, Cassette Playa

Yawn. Until we get to Cassette Playa. Er – does she actually sell anything? Doesn’t ‘leading’ imply a strong commercial business? And what about Kim Jones?

ACCESSORY DESIGNER – The leading British designer of shoes, jewellery, millinery or accessories within the past year.

Nominees -Anya Hindmarch, Rupert Sanderson, Tom Binns

Well, Tom’s been based in LA for a while now, and hardly anyone outside the industry knows his work in the UK, or that he’s even British, so not exactly a cracking choice, beautiful, amazing and wonderful though his work may be. Anya – oh god. All praise the queen of anodyne. Although at least it wasn’t Lulu Guinness nominated instead. Rupert Sanderson: Wonderful shoes, love ’em, even covet ’em but he doesn’t exactly push the envelope, does he? But: based in London, new shop, making money, good press, truly lovely man. I say this is Rupert’s year.

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Can we say YAHWNNNNNNN! Lets put some fresh blood on there and people might sit up and take notice. Otherwise this is a stupid award show with little to no point.


Your analysis is spot on (as always!) – they’re all dull as ditchwater and predictable as… something very predictable.

Expect for Stella’s red carpet contribution and poor little Carrie Mundane. Why? Joke entry?
(Does anyone else think she looks like Deridre Rasheed off Corrie?)



I thought Irina is Canadian? But Agy is as good a choice as can be hoped for.
I wonder exactly what the Designer of the Year nominators were smoking- I’d have understood if Jonathan Saunders or Vivienne Westwood were on the list, or even Christopher Bailey (cause Burberry is a UK brand after all) but I just don’t get some things.
And why isn’t Tim Walker’s name on the Isabella Blow award shortlist?


“Bit long in the tooth, aren’t they?” -snigger. What a waste! Lame, lame, lame. As for Casete Playa…pffft!


I totally agree with Mrs. Fashion and White, where is the new fresh blood!? Since starting the new version of my L Report blog, I have had the pleasure of meeting and covering tons of talented brands that are not even a fathom in this panel’s minds. I mean really, how many times/years are Luelle, Stella and Anya going to be nominated? And yes Irina is Canadian. I mean come one. For Isabella Blow, I would totally have nominated the late Steve Robinson as a tribute. Its not that hard to put together a better listing, they make the simple seem so arbitrary……


I get so incredibly bored of the same awards going to the same people all the time. Money is changing hands left, right and centre methinks….


i love rupert sanderson too! he deserves to win that award more than the others, that’s for sure.


I’ve seen that this charity auction website has got Disney ‘Mickey Ears’ up for auction designed by celebrities and designers including Daisy Lowe, Giles Deacon, Luella Bartley, Henry Holland and Geri Halliwell to help raise money for charity. The Mickey Ears are being exhibited in Brix Smith-Start’s boutique START, London. Here’s the link if anyone wants a look,

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