Summer berry naked layer cake

I’ve been amused for the trend for ‘naked cakes’, which has appeared all over Pinterest, Instagram and many, many blogs. A classic English sponge cake does not traditionally have frosted sides, so ‘naked’ isn’t a thing for us, just the way we’ve done it for years…(although that’s not to say that a lot of icing isn’t a Very Good Thing.) This is my recipe for a ‘naked’ light-as-air fatless sponge cake, which needs nothing but cream and berries to make it shine.

Recipe: Summer Berry Whisked (Fatless) Naked Sponge Cake

We celebrated my mother’s 70th a few weeks back, at her home deep in the English countryside in Northamptonshire. Fifteen of her dearest friends, plus dogs and daughters for lunch on Saturday around the long wooden table in the kitchen, with a menu of utter deliciousness.

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mevagissey harbour cornwall

Rachel and I had been muttering at each other for some weeks about the upcoming August Bank Holiday at the end of the month. The muttering was along the lines of: “Don’t feel like Carnival this year“; “need to get away from London”; “can’t face getting on another plane“; “sea air, I need sea air“; “want to go somewhere to cook and write“.

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Still looking for a new assistant for LLG…

by Sasha Wilkins on September 1, 2015 · 0 comments

As you may have seen, the lovely Remy has moved on to a new job after a fantastic year of working for me, and I am now looking for a new assistant here at LLG. I have met and interviewed some brilliant and extraordinary people so far, but have yet to find the right skill mix for the position, so am still looking. (Big boots to fill after Katie, Katie, Emily and Remy!)

In essence, I think this is the perfect position for someone wanting to experience an entrepreneurial environment, get their foot in the door in fashion or media, and build a phenomenal contacts book (my previous assistants have been given great references and recommendations, and gone on to excellent full-time roles in media). I don’t believe in internships, minimum wage, or unpaid roles, so for the moment this is a role for a part-time & self-employed person (I could advertise this as an internship on expenses only, or as a full time role on minimum wage, but I think that is indefensible in London, and morally wrong.)

I am looking for a part-time & self-employed all-rounder to provide both editorial & PA support across all my company’s responsibilities (blog, digital media, book, shoots, events, consultancy, content creation, journalism). This is a paid position, based in London in central NW1 (Camden), and the candidate will ideally be based in the immediate or surrounding area. There is scope for extra hours each week, bonus payments on external gigs and, ultimately, for this job to become a permanent full-time position.

Maybe you are someone with part time commitments elsewhere or someone looking for a first job who can fill in the extra hours elsewhere? The role is 20hrs a week, ostensibly as 4hrs a day, 5 days a week, but this will be flexible depending on my workload & your situation. i.e. maybe 8 hours one day, & none the next if that suits your position better, and often will involve remote working, as I travel frequently. (There is also opportunity for occasional travel with me for shoots, press trips and events.)

The position is wide-ranging, (one day you may be editing photos and video for the site, attending London Fashion Week or assisting on a client shoot on location, and the next you could be helping me cook in a studio for an event or photo shoot, walking Lettice the office dog, and helping bag up clothes for charity) requiring a discreet, motivated, meticulous self-starter who is flexible and happy to speak up, contribute ideas, and to use their initiative. They will be required to sign a confidentiality agreement.

The PA tasks will cover, most importantly, managing the sometimes overwhelming office email inbox, as well as diary-keeping, office organisation, database input & management, and making appointments. It will also include basic expenses, errands, booking couriers, liaising with clients and making travel arrangements, as well as some personal tasks. (We have an office dog, so please be happy around small dogs.)

The editorial support will include basic photo editing, researching content & fact checking, calling-in for shoots, newsletter creation, basic PowerPoint slide creation, scanning, liaising with PRs, and regularly updating an EPK. External attendance at shoots, press days, London Fashion Week, and other events is sometimes required, and will sometimes be outside normal office hours. I create all content on LLG, so this is categorically not a writing role, bar caption creation.

The successful candidate must have a good understanding of blogs, Twitter, Facebook & other digital platforms including Instagram, YouTube & Pinterest. (However, I am not looking for a dedicated fashion blogger for this position.) Photography, design, video and photo editing skills would be highly prized.

This is paid, and not an intern or work experience position, and the candidate must have some employment experience in a relevant field. Previous positions (and they can have been internships) in any of these fields would be particularly attractive: fashion, digital, publishing, PR, marketing, production.) Because of my current commitments at home and abroad, I sadly don’t have time to tutor anyone through the basics, so please do not apply if you are a social media neophyte!

The position is to start as soon as possible. (Although this can be flexible for the right candidate.) I am most definitely an equal opportunities employer and welcome applications from every one. But I’m afraid the office is up a steep flight of stairs in a period building and there is no other access.)
Please email a covering letter and a full resume to the office at: contact [at] and be available for interview as soon as possible – ideally this week, or next.


Ella Eyre Sure Movement gig

I’ve been going to gigs since I was old enough to persuade my parents that I wouldn’t get into trouble, and there’s still little I enjoy more than dancing around to live music in a hot, sweaty venue. Even if I do now eschew the mosh pit for a more civilised spot at the back of the crowd, where I can bounce and flail around to my heart’s content. Ella Eyre

Last week I was invited to a gig with a difference – an intimate performance by Ella Eyre in front of maybe 100 people at the Century Club in Soho. The difference wasn’t the size of the gig, brilliant thought that was, but the technology behind it. This was going to be the world’s first movement-activated gig,

Sure movement

On arrival I was given two wristbands (above): a Fitbit to measure how much I danced in the 45 minute set, and a motion-activated sensor.

The plan was that the more the audience moved, the more Ella’s performance would build, changing up from soulful sounds to a full-scale, show-stopping, high energy set.

Ella Eyre

As we danced and danced, our wristbands started to light up sending the signal to Ella to up the tempo. At one point, the audience was entirely illuminated by pulsating blue light from the wristbands.

Ella Eyre Sure Movement gig

The movement activated performance took its inspiration from the show’s sponsor,  Sure, whose patented Motionsense technology is inside the world’s first antiperspirant activated directly by movement. The microcapsules in the anti-persiprant break with friction to release bursts of protection and fragrance all day, so even as you keep moving throughout the day, it keeps on working.


So, in just under 45 minutes, I danced 2642 steps, the equivalent of 1.17 miles, and although the atmosphere may have been more than a little warm, I stayed dry.

Ella Eyre

Ella Eyre

This post was written in association with SURE. With thanks to my guest, super stylist Chloe Beeney, for helping out with photography.


Sunday in the English Countryside

August 17, 2015 My Life in England

On Friday I drove up to my mother’s house in Northamptonshire to help her prepare for her 70th birthday lunch the next day. We had such a lovely time, surrounded by her dearest friends and, by Sunday, all we were fit for was flopping languidly in the sunny garden with the papers and dogs.

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Events: Upcoming LLG Food events in London!

August 13, 2015 LLG Fashion

Although most of my food-related activity is going to be in America this autumn, to support the US launch of my cookbook Friends, Food, Family (it’s on an amazing $11 pre-order deal on Amazon here.), I am doing a few exciting things over here in London in September. I also wanted to give you all […]

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Festivals: Hanging out with Smashbox at Wilderness 2014

August 7, 2015 LLG Fashion

(Style note: Looking somewhat deranged in Karen Millen tulle and lace dress, and an ASOS flower crown.) There is a very strong argument that there is absolutely no point whatsoever in attending a festival if you aren’t going to a) dress up and b) wear some incredible make up.  So that is exactly what we […]

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London Event: FYI Starting Your Own Fashion Brand

August 7, 2015 LLG Fashion

I am thrilled to be supporting my dear friend and ex-LLG colleague Katie Rose’s inaugural event (TOMORROW – SATURDAY at The Hoxton – Holborn) for anyone interested in starting their own fashion label, whether now or in the future. After Katie left LLG, she went on to work with Lulu Kennedy at FashionEast, before leaving […]

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Style: Excellent Dressing Gowns, Wraps & Pyjama Sets

July 31, 2015 LLG Fashion

  At the end of April I had an operation, and was in bed for nearly three weeks afterwards. Two days before I was due to go into hospital I realised that I possessed absolutely no dressing gowns or pyjamas. Some frantic internet searching later, and I discovered that both John Lewis and Marks & Spencer’s […]

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Port Eliot Festival 2014

July 31, 2015 LLG Plays & Stays

Port Eliot in Cornwall is my absolute favourite-est festival. Last year I was invited down by my friends at Bumble + Bumble, who had a fantastic tent set up to give festival goers wonderful hairstyles throughout the weekend. Lovely Stephen Jones, milliner extraordinaire was also on site with Bumble and I was lucky enough to […]

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