A post about New York, for Jackie Dixon, with love.

by Sasha Wilkins on September 18, 2014 · 0 comments

Sasha Wilkins by Jackie Dixon

(Me in the now-closed Life Cafe in Manhattan’s East Village in October 2006)

One of the wonderful things about writing a blog is that you have an all-singing, all-dancing record of your life. No lines of indecipherable script in a dog-eared, hard-backed diary, but instead megabytes of easily searchable posts, complete with photographs to make you remember, well, everything.

Once in a while I’ll be searching for something in the blog archives, and the LinkWithin widget will throw up an old story that I want to read. Immediately I am transported back to another time: my road trip in California in 2009 perhaps, or eating fondue in Switzerland with Meriel in 2012. There’s the time I was living in Colts Neck, New Jersey with boys and Basset hounds five years ago, or the apartment fire I was rescued from in New York’s SoHo in spring 2010.

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A Week in LLG, from birthday suppers to book signings

by Sasha Wilkins on September 16, 2014 · 3 comments

sasha wilkins book signing

(Signing the first batch of  pre-ordered copies of my cookbook in my publisher’s boardroom on Friday am.)

Last week was mainly about working like a fiend in the day, to try to clear admin before LFW started, and food and friends. Jo, whom I have been friends with since high school, some twenty-four years or so,  came up to London from Wiltshire for work, and landed on my office sofa for the night on Monday. We spent the evening in the pub opposite my flat, so she could drink cider – you can take the girl out of the West Country- and talking nineteen to the dozen. (She is also the owner of Amelia, god-daughter no.1 (I have five).)

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Fashion, Food and books…

by Sasha Wilkins on September 16, 2014 · 2 comments

Preen SS15 at LFW

(Preen SS15, shot by LLG)

This blog was meant to be a round up of what I have been up to in the last seven days, but writing this post after four very long and intense days running around London Fashion Week, and reviewing shows for the official newspaper of London Fashion Week,  is making me all too aware of my Hydra-headed career.

On one hand I am an entrepreneur, the founder and creative director of LibertyLondonGirl, along with the multi-faceted business behind it, on the other a cookbook author and, somewhere in the middle, I still have an identity as a fashion journalist and broadcaster. And I’ve realised how important the fashion part of me is to my personality: I can’t just slough off over ten years working in fashion, the critical opinions I’ve formed, and the knowledge I have built up.

I’ve thoroughly enjoyed writing show reviews again – exercising that particular critical muscle is good writing discipline, and an excellent way to use all that info swirling around my head after years of watching the collections.

That being said, I don’t have the time, energy, or inclination to attend every single one of the shows, to see the entire body of work showing on schedule at LFW, and I can feel the comprehensive knowledge I have had of London designers and their work being gradually chipped away, as new labels and houses come onto the schedule, and others retire or move on.

There will come a point when I just won’t know enough about who is showing, won’t have seen all their shows since graduation, won’t be able to pinpoint that show six seasons ago where designer X showed his bold re-working of tulle knickers, and will need to retire my critical pen. The only way to get that knowledge is to be employed full-time to attend the shows, and it is extremely unlikely I will go back to a proper newspaper or magazine job.

But, for now, I am continuing to wear all my different hats, and am just enjoying writing about fashion design again, (although not for this site), seeing all my friends at the shows – it’s a little like a very glamorous, pretty much all-female, school reunion and, above all, being immersed in fashion. It’s a privilege to be part of this world, and not one that I take lightly.


Screenshot 2014-09-15 00.30.48

The 100 Years of Maserati Garden Party with my godchildren at Wormsley, Buckinghamshire
Five things I have noted this week…(Pictionary, Uterque, Farrow & Ball, TK Maxx, & graffiti)
A Day In The Life: Georgie Cleeve of OSKIA skincare

London: Bicycling the Queen Elizabeth Olympic Park in Stratford
London: Climbing the ArcelorMittal Orbit Tower in Queen Elizabeth Olympic Park
Travel: The No 1 Private Lounge at Gatwick South Terminal

Recipe: A Mexican Pizza (sort of). By way of Highbury and Camden.
Diptyque’s Philosykos Eau de Parfum, & a Fig, Feta & Honey Salad


The Launch of the new Boodles Maze collection
My Campaign for the Boodles Maze Collection: Behind the scenes on the photo shoot
Presenting a film for Marks & Spencers: Bold Brights for AW14

London Fashion Week Talks Digital: A series of public panel discussions
Event: The Books that Built Me with Sasha Wilkins & Helen Brocklebank at the Chiswick Book Festival

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Friends, Food, Family for YOU magazine Shoot: Behind The Scenes

September 14, 2014 LLG Fashion

So goodness knows how I have managed to keep my mouth shut about this, but about six weeks ago I was photographed for The Mail on Sunday‘s YOU magazine in a studio behind King’s Cross, for the images to accompany a feature interview with me, to celebrate the publication of my cookbook Friends, Food, Family.  [...]

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London: Visiting the ArcelorMittal Orbit in Queen Elizabeth Olympic Park

September 13, 2014 LLG Fashion

If I was working on an enjoyment + unexpected pleasure measure, then our trip up the The ArcelorMittal Orbit in Queen Elizabeth Olympic Park two weeks back was one of the best things I did all summer. (The whole day was perfect – from hiring bikes to cycle the entire breadth of the park, to hanging out [...]

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Philosykos Eau de Parfum by Diptyque, & a Fig, Feta & Honey Salad

September 12, 2014 LLG Beauty

It’s most definitely autumn outside. Although it’s just warm enough to wear shorts in the afternoon, and I automatically still  pick up my sunglasses when I leave the house, there is that underlying nip in the air that says that summer is over. I always start wearing a different scent as the seasons change. Today [...]

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My Campaign for the Boodles Maze Collection: Behind the scenes on the photo shoot

September 11, 2014 LLG Fashion

(In a suite at Browns Hotel.) Sometimes people are surprised how long it can take to get the shots you need on a photo shoot. For the Boodles Maze collection campaign imagery, we were aiming for about three or four and we spent about five or so hours  shooting, in addition to hair, make up and [...]

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Five things I have noted this week…

September 10, 2014 LLG Fashion

1) I was very interested in Uterque, the slightly more upmarket/chic version of Zara from Spain’s retail behemoth The Inditex Group, who only sell online in the UK at the moment. I bought a lovely black leather bag from them (£99) but was horrified when I unpacked my new cream lace pencil skirt in a [...]

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London Fashion Week Talks Digital: A series of public panel discussions

September 10, 2014 LLG Fashion

I’m going to be part of a panel discussing Where do you draw the line between creativity and commerciality? at London Fashion Week next Tuesday 16th September 2014 at the Somerset House BFC Courtyard Show Space at 11.30am -12.3o The panel includes: Daniela Cecilio Founder, ASAP54;  Sasha Wilkins, Creative Director, Liberty London Girl; Henry Holland, House [...]

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